Keep the Pouch

Keep the pouch.
Drop the nicotine.

Ultra pouches go where your pouch goes now. Zero nicotine.

Three cans of Ultra pouches in Cool Mint, Tropical and WintergreenTry Ultra →

One thing changes.

Stays

  • The pouch in your lip
  • The after-lunch, in-the-truck ritual
  • 15 pouches a can
  • Mint, wintergreen and fruit flavors

Goes

  • The nicotine

Use it like you do now.

  1. 1Pop in 1–2 pouches.
  2. 2Ultra says you’ll feel it in 5–10 minutes.
  3. 3It lasts 1–2 hours.

Focus pouches: no nicotine, no caffeine.

★★★★★ 4.9 from 500+ reviews

“Tried quitting zyn 3x and failed every time lol. These pouches let me step down without going crazy.”

Dwarkesh S., Ultra review
A can of Ultra Focus pouches in Cool Mint

Same pouch. Zero nicotine.

Cool Mint · Wintergreen · Tropical · Watermelon · Blue Razz

Shop Ultra →

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